How Technical SEO Optimizes the Performance of Your Online Store

Ecommerce website owners and their development teams should have an understanding of technical SEO. Otherwise, they may miss out on search engine traffic and potential revenue opportunities.

Technical SEO involves optimizing your site and its pages so that search engines can easily understand them. It includes XML sitemaps, structured data, and other optimizations.

1. Crawlability

Crawlability refers to how easily search engine bots are able to access and understand the content of your web pages. Search engines use crawlability to rank websites in SERPs.

A page that cannot be found by the search engine is not indexed, so it will never appear in a Search Engine Results Page (SERP). If your website isn’t being ranked, it won’t generate organic traffic. That’s why it’s critical that your web pages are both crawlable and indexable.

There are a number of technical SEO optimizations that can improve your website’s crawlability. For example, your site’s pages should be well-interlinked and easy to navigate. You should also avoid duplicate content and make sure that all of your links are working properly.

You can check your website’s crawlability and indexability by using an online tool such as Semrush. Once you enter a URL, the tool will begin to audit your website and highlight issues that affect these two aspects of SEO.

Keeping up with established best practices for technical SEO Nashville is essential for your business’s organic growth. Book a free strategy review with us to learn how we can help you grow your website’s organic traffic and revenue! The sooner you start optimizing your backend, the faster you’ll see more people visiting and converting on your site. And that will ultimately lead to more leads and sales for your business.

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2. Analytics

When it comes to ecommerce SEO, having great content is an absolute must. But, that’s only half the story. In order to rank highly on search engines, your website’s pages need to be crawled, indexed, and understood. That’s where ecommerce SEO Nashville steps in to help.

Technical SEO involves optimizing the underlying code and server of your website to improve how search engine bots perceive it. This is done by addressing a variety of issues, including but not limited to URL structure, keyword-rich page titles and descriptions, sitemaps, structured data markup, and secure protocols like SSL.

While this may seem overwhelming, it’s actually more manageable than you might think. A thorough SEO audit from a trusted agency (like Workshop Digital) and some of the free tools available can uncover many of the issues that you need to address. Start with a full site audit and prioritize the highest priority items.

Then, focus on improving your content and backlink profile. By following this approach, you’ll be on your way to a strong SEO foundation that will help drive the growth of your startup business.

3. Speed

You’ve built a massive content marketing strategy that focuses on keywords and optimized your on-page copy—but you still can’t seem to get on page one of Google. It may be time to dive into the more technical side of SEO and learn about your site’s speed.

A website that isn’t accessible to search engines won’t rank, no matter how valuable its content. This is especially true for ecommerce websites that depend on search engine traffic to generate sales and revenue. For this reason, website accessibility is a key component of technical SEO.

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Search engines prioritize pages that load quickly and provide a great user experience. This includes the speed of a page’s content, its URL structure, internal linking and more. Other important technical SEO elements include structured data, mobile-friendliness and usability, HTTPS (which helps secure sensitive information like passwords and credit card numbers) and avoiding intrusive interstitials.

While many of these elements sound complicated, you can easily start improving your website’s speed by using free tools to benchmark and diagnose performance issues. You can also work with a Shopify partner to conduct an in-depth site analysis and recommend specific improvements. Taking the time to understand how your site performs can help you identify areas where speed improvements are possible and drive more online sales.

4. Security

As with any website, online store security plays a major role in SEO. Hackers are constantly seeking out holes in outdated systems to exploit, so it’s important for businesses to keep their ecommerce platforms and plugins up-to-date. Additionally, implementing secure HTTPS for all web pages can help protect sensitive customer information and improve site performance.

Ecommerce website speed is another vital SEO factor and directly affects user experience. A slow-loading website can lead to a high bounce rate and ultimately decrease conversions. Optimizing a website for speed involves selecting quick hosting, optimizing image sizes, reducing HTTP requests, using caching, and minifying CSS and JavaScript files.

In addition to improving crawlability, indexability, and visibility, technical SEO also ensures that search engines can interpret a website’s content without complication. This is accomplished through best practices like conducting a site audit, optimizing the structure of your website, and ensuring mobile optimization.

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Without technical SEO, your ecommerce website may remain hidden from search engines, even if it has valuable content. In such a scenario, your business will miss out on organic traffic and potential revenue. By implementing the right SEO strategies, your eCommerce website can soar to new heights. This blog post provides an in-depth look at three technical SEO best practices for ecommerce: conducting a site audit, optimizing website architecture, and ensuring mobile optimization.


Alvin Lynch